No longer the prerogative of the modern male; the traditional white shirt has become a woman’s domain. Never going out of fashion, 2008 has seen the popularity of the Great White Shirt (GWS) soar, due to its timeless ability to be worn throughout the seasons.

Classic Wardrobe Staples

A traditional-collared great white shirt never really goes out of style and has always been understood to be part of a woman’s classic wardrobe – in tune with her classic cut black pants and little black dress. Interestingly, according to Cotton Incorporated, in its article “the Great White Shirt”, research carried out by Cotton Incorporated’s Life Style Monitor found that out ofa group of women aged 16-70, only 17% of women tend to buy the latest styles. The other 81% usually purchase wardrobe staples.

A Trend for Feminine Detailing and Embellishments

What we are seeing this season is the development of feminine detailing and embellishments, which makes it right on-trend. The GWS has been reinterpreted with a much more modern flavor. According to Patrice Keitt, a former partner at Anne Fontaine. “it’s success is in the styling.”

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